Water ink.Campaign against non-potable water

Undrinkable water is one of the world's leading cause of death. And because it’s water – the threat is invisible. And here we are astonished by this minimalistic but strongly build on contrasts approach to the problem: ink reveals the shape of the truth.



The campaign was rolled out in March 2011, on the World Water Day, to build awareness to the problem. Spot was directed by Clément Beauvais, who also created the drawings.

Web site www.votregouttedeau.org collects signatures for the petition, that will be handed to the French president during the 6th World Water Forum in March 2012. (Well, let's hope that also Carla would take interest and care of this problem ;)

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Volkswagen - The Phaeton commercial

Isn't it beautiful what hands can do? Yes, indeed. I mean...in some cases.
Nice commercial drawing inspiration from Japanese shadow theater.